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Lloyd’s Lab cohort 7

With a focus on product simplification

Lloyd’s Lab themes for cohort 7

Our focus at the Lloyd’s Lab is twofold – to find start-ups who can help us (1.) grow the market, or (2.) operate better. Underlying this through 2021 is our aim to find solutions which help us simplify our insurance products.

For cohort 7 we will be dedicating two of our themes to each of these, as follows:

Grow the market:
1. SME
2. Crypto

Operate better:
3. Claims
4. Data & Models

Let's explore these themes further


The past year has put a massive strain on businesses, particularly small and medium ones where they don’t necessarily have the resources to adapt to changing rules, new ways of working, and consumer demands.

The changing business landscape creates new risks, new opportunities, and therefore new requirements from insurers.

Global movement of people and goods has been disrupted through quarantines, Brexit, and issues such as the Suez canal blockage. We expect to see some small business looking more locally for their supply chains.

The cost of doing business will come under pressure, the ability to match risk to capacity needs to be slicker, and there needs to be new products to cover new risks.

This is why we have decided to create a theme around Small to Medium sized Enterprises. This would also include micro-SME solutions which could cover policies in emerging markets, or entrepreneurs leveraging the gig economy.

A major focus of this theme would be automation. To be profitable on low-value policies, the customer journey needs to be very hands-off. What ideas do you have which could bring this type of business to Lloyd’s?


This same context is relevant for our Claims theme.

Lloyd’s has a reputation of paying all valid claims, and we want to continue to build on this through the use of new ideas and technologies.

Do you have a solution which we should look at? Can you help pay claims more quickly, or even before the customer knows they have a loss? Do you have a solution which can deal with some of the specific challenges experienced by insurers? If you do, we’d like to hear from you.


We all hear regularly about cryptocurrencies. They have dramatic growth spurts, and catastrophic crashes. Some are supported by those seeking somewhere to invest their money outside of fiat currency, others may be speculating on the latest meme-driven craze.

The numbers are huge and we can’t ignore the rise of these currencies, or the solutions which are springing from them. Take NFTs (Non Fungible Tokens) for example – millions of dollars are being spent on them, but there are risks, and many of these are not insured.

What insurance products can we create for cryptocurrencies? We’d like your ideas.

Data & Models

It wouldn’t be the Lloyd’s Lab without InsurTechs coming in to help us with new sources, and new ways of modelling data. That’s why we have the Data & Models theme.

This is a broad category, but for cohort 7 we’re paying particular interest to Internet of Things (IoT) solutions. Perhaps you have access to data which can help our underwriters understand risk better, or help us to provide an ongoing risk service to our customers to proactively prevent claims from happening?


Finally, what else are we missing? We’d be keen to hear from anyone with a new insurance product which doesn’t fit in the above list; so once again we’re having a wildcard theme.

Cohort 7 timeline

27 June 2021

Scouting closes

Scouting will close at midnight on 27 June

28 July 2021

Pitch day

Pitch will run on the afternoons of 28 and 29 July. This is where the shortlisted applicants get to pitch their ideas to the Lloyd's market

06 September 2021

Programme starts

This will be the first week of the new programme

17 November 2021

Demo day

The teams who made it through will get the chance to show the market what they achieved during the programme